Marketing Advisor

INDEPENDENT ELECTRICITY SYSTEM OPERATOR (IESO)

The Opportunity

The Marketing Advisor is accountable for developing and implementing comprehensive content marketing strategies, and tactics for Save on Energy and other demand side management programs and related sectors and delivery channels within a specified market segment (business and residential consumer). 

What You'll be Doing

Leadership

• Influence the culture of conservation internally and externally
• Demonstrate by example the values of the IESO and the culture of the Demand Side Management group

 Financial

• Supports the marketing budgeting exercise and the regular financial updates 
• Accountable for business line fees and charges across all sectors
• Monitor financial performance and identify cost saving opportunities.
• Responsible for cost-effective implementation of conservation marketing for programs, sectors and channels
• Manage the advertising agency and other marketing suppliers in the development of marketing campaigns, including budget and project management. 

 Technical

• Leverage experience with retail, consumer, social behaviour change and B2B marketing experience to develop and communicate value propositions for participating in Save on Energy incentive programs
• Develop and implement marketing communications plans to support programs launches and ongoing marketing management
• Maintain and ensure compliance to the marketing brand standards, while developing and evolving consistent and integrated marketing value propositions for the key audiences, sectors and subsectors
• Identify requirements and contribute to the maintenance and ongoing optimization of the Save on Energy website with content, graphics and functionality as required 

• Collaborate closely with relevant business units to identify and refine key customer segments/channels and relevant messaging / positioning, evaluate market results and reactions to communication/advertising programs by communication channel, to ensure the timely adjustment of marketing communication strategies and plans within designated budgets.

 Customer Focus

• Manage projects and processes to improve customer and channel acceptance of province-wide programs
• Manage targeted outreach to customer segments and collaborates with other Conservation divisions in developing and reporting results and marketing analytics
• Prepares presentations for customer and mid-stream markets
• Support the management of celebrations for customer successes
• Ensures product/program marketing communication collateral, messages, and medium are consistent with IESO and Save on Energy brand standards and other related requirements
• Other duties or responsibilities as may be assigned.

What You Need to Succeed

Education: 

Requires a knowledge of communications, public relations, marketing and digital media to design and implement marketing and communication plans, including the development of written communication, marketing and promotional content, to translate technical and/or specialized material and terminology into language that is appropriate for internal and external audiences, to source, select, organize, write, review and edit content for the web and to plan, design, develop, deploy and maintain external web site(s) and other digital channels.

This knowledge is normally acquired through the completion of four years university training in an appropriate field or by having the equivalent level.

Experience:

Requires:

• experience gained in communications, public relations or marketing to acquire an understanding of effective marketing techniques, planning, methods and practices. 
• experience in gathering, researching and preparing content for target audiences. 
• ability to maintain an understanding of plans, activities and issues in key areas of the organization’s demand-side management efforts and their potential impact on the organization’s relationships with its external audiences.  
• familiarity with the organization, the interrelationships between departments, communication policies, strategies, and facility operational activities.
• experience in the planning, development and promotion of marketing and public relations plans to ensure appropriate judgment is exercised in the development and management of an overall content marketing approach.
• excellent writing, research and editing skills, with a fundamental understanding of writing for different content marketing channels.
• contract and vendor management experience for the delivery of multimedia marketing materials on time and on budget.
• proven ability to manage budgets and strong program management skills.  Experience working in energy sector an asset.
• A period of over six years and up to and including eight years is considered necessary to gain this experience.

What’s in it for you

• A comprehensive total rewards program, including best-in-class benefits and a flexible workplace 
• A challenging, fast-paced and collaborative team environment, where your perspectives and experiences matter 
• Leaders who support your growth and success through regular feedback and coaching 
• The opportunity to work with some of the brightest minds in the industry 
   

Deadline: June 12, 2025

For future reference, please ensure to save a copy of the job description as it will no longer be available once the posting closes.

At the IESO, we know that achieving great results depends on embracing diversity by attracting, developing and retaining people from a wide variety of backgrounds. We do this by ensuring our recruitment and advancement policies are fair and equitable, and by creating an accessible and inclusive environment – one that values every team member’s unique skills and experiences and ensures they have the support they need to achieve their potential. If you require accommodation during the recruitment process, please let us know. 

We thank you for your interest in a career at the IESO, but we will only contact those candidates selected for an interview. 

Note: The successful candidate must be eligible to work in Canada and will be subject to a background check.

The IESO offers a hybrid work model program to most of our employees, based on business needs. Individuals participating in the program can work an average of three days per week remotely within Ontario. It also offers three flex weeks when individuals can work remotely within Ontario . When working in the office, you will be located at our Mississauga, Toronto, or Oakville location.

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