Marketing Advisor

Date: July 20, 2026

Location: Toronto, ON

Requisition ID: 21158

Status: Regular

Business Unit: Corporate Relations, Engagement and Strategy

Grade/Band: MP4

Shift Work:

Annual Pay Range: For standard 35-hour work week

Step 1: $111,072 to Step 10: $158,704

The successful candidate will be placed at the appropriate step within the salary grade/band, based on relevant years of experience and other applicable considerations.

Why join us?

The IESO is committed to ensuring Ontario’s electricity system meets the province’s needs today and into the future. We are charged with purpose, delivering reliable, affordable, and sustainable electricity for homes, businesses, and communities across the province. We are energized to grow, embracing opportunities to shape the future of a dynamic and evolving energy sector while advancing our careers. We are powered by teamwork, supported by diverse and passionate colleagues who foster respect, celebrate successes, and thrive on shared achievements. At the IESO, it’s not just what we do—it’s who we are! 

Who we are

Our central role includes managing the provincial power grid in real-time, overseeing and evolving Ontario’s electricity market, engaging with government, municipalities and Indigenous communities, and planning for Ontario’s future electricity needs. Our employees play a key role in driving grid innovation, protecting the system from threats, advancing the province’s energy conservation programs, and forecasting and procuring the electricity resources we’ll need in the decades to come. 

This is a unionized position that falls within the Corporate Communications Division in the Corporate Relations, Engagement and Strategy Business Unit.

What makes this role exciting

The energy sector is rapidly evolving, offering exciting new opportunities for those who want to make a difference.

The Marketing Advisor is accountable for developing and implementing comprehensive content marketing strategies, and tactics for Save on Energy and other demand side management programs and related sectors and delivery channels within a specified market segment (business and residential consumer). 

What you’ll do

In this role, you’ll make a meaningful impact by contributing to the IESO team and supporting the electricity needs of the province through:

Leadership

• Influence the culture of conservation internally and externally
• Demonstrate by example the values of the IESO and the culture of the Demand Side Management group

Financial

• Supports the marketing budgeting exercise and the regular financial updates 
• Accountable for business line fees and charges across all sectors
• Monitor financial performance and identify cost saving opportunities.
• Responsible for cost-effective implementation of conservation marketing for programs, sectors and channels
• Manage the advertising agency and other marketing suppliers in the development of marketing campaigns, including budget and project management. 

Technical

• Leverage experience with retail, consumer, social behaviour change and B2B marketing experience to develop and communicate value propositions for participating in Save on Energy incentive programs
• Develop and implement marketing communications plans to support programs launches and ongoing marketing management
• Maintain and ensure compliance to the marketing brand standards, while developing and evolving consistent and integrated marketing value propositions for the key audiences, sectors and subsectors
• Identify requirements and contribute to the maintenance and ongoing optimization of the Save on Energy website with content, graphics and functionality as required 

• Collaborate closely with relevant business units to identify and refine key customer segments/channels and relevant messaging / positioning, evaluate market results and reactions to communication/advertising programs by communication channel, to ensure the timely adjustment of marketing communication strategies and plans within designated budgets.

Customer Focus

• Manage projects and processes to improve customer and channel acceptance of province-wide programs
• Manage targeted outreach to customer segments and collaborates with other Conservation divisions in developing and reporting results and marketing analytics
• Prepares presentations for customer and mid-stream markets
• Support the management of celebrations for customer successes
• Ensures product/program marketing communication collateral, messages, and medium are consistent with IESO and Save on Energy brand standards and other related requirements
• Other duties or responsibilities as may be assigned.

Role Requirements

Our team consists of experts from diverse backgrounds, each bringing their unique perspectives and skills. 

Education

Requires a knowledge of communications, public relations, marketing and digital media to design and implement marketing and communication plans, including the development of written communication, marketing and promotional content, to translate technical and/or specialized material and terminology into language that is appropriate for internal and external audiences, to source, select, organize, write, review and edit content for the web and to plan, design, develop, deploy and maintain external web site(s) and other digital channels.

This knowledge is normally acquired through the completion of four years university training in an appropriate field or by having the equivalent level.

Experience

Requires:

• Experience gained in communications, public relations or marketing to acquire an understanding of effective marketing techniques, planning, methods and practices. 
• Experience in gathering, researching and preparing content for target audiences. 
• Ability to maintain an understanding of plans, activities and issues in key areas of the organization’s demand-side management efforts and their potential impact on the organization’s relationships with its external audiences.  
• Familiarity with the organization, the interrelationships between departments, communication policies, strategies, and facility operational activities.
• Experience in the planning, development and promotion of marketing and public relations plans to ensure appropriate judgment is exercised in the development and management of an overall content marketing approach.
• Excellent writing, research and editing skills, with a fundamental understanding of writing for different content marketing channels.
• Contract and vendor management experience for the delivery of multimedia marketing materials on time and on budget.
• Proven ability to manage budgets and strong program management skills.  Experience working in energy sector an asset.
• A period of over six years and up to and including eight years is considered necessary to gain this experience.

How We Support You

From a comprehensive total rewards program to dynamic learning and development opportunities—including job rotations to broaden your expertise—we empower you to define and shape your own success. When you join the IESO, here’s what you can expect:

• Best-in-class benefits and long-term support in the form of a defined benefit pension plan. 
• Work in a dynamic and evolving sector that offers exciting opportunities and the chance to explore new career paths.
• Leadership that values meaningful discussions, welcomes feedback, and prioritizes career development. 
• A strong, inclusive culture and a collaborative team environment with a shared passion for impactful work.
• Compensation packages that are regularly reviewed to remain competitive and to best accommodate the diverse needs of our employees. 

Deadline

August 18, 2026. For future reference, please save a copy of the job posting as it will no longer be available once the posting closes.

Thank you for your interest in a career at the IESO. Only candidates selected for an interview will be contacted. Please note that the successful candidate must be legally eligible to work in Canada and will be subject to applicable background checks. 

IESO will not conduct interviews or offer positions via online, text, chat or social media platforms. We will not gather personal information directly from candidates or potential candidates. Selected candidates will work with our Talent Acquisition team to ensure their application is processed.

The IESO currently has a 3-day in-office work week for applicable roles. Over the course of 2026, the IESO will advance plans to acquire additional office space to accommodate more in-office time. While the timeline for moving to a full 5-day in-office model has not yet been established, we are committed to keeping employees and candidates informed as plans progress and give them as much advance notice as possible to prepare for any changes. 

We believe in opportunities for everyone. 

At the IESO, we know that achieving great results depends on embracing diversity by attracting, developing, and retaining people from a wide variety of backgrounds. We do this by ensuring our recruitment and advancement policies are fair and equitable, and by creating an accessible and inclusive environment—one that values every team member’s unique skills and experiences and ensures they have the support they need to achieve their potential. If you require accommodation during the recruitment process, please let us know. We’re proud to say we’ve been recognized as a supportive, inclusive employer. 

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